| Arranging
The Inventory Display
When drawing the floor plan of your retail sales center,
try to create an entry reception area. In this space should
be your seating area and conference table. It is advised to
meet with the family first in order to determine their needs,
family tradition and financial boundaries. The more information
that we can gather, the better we can serve our client families.
The inventory display should be shielded from the meeting
area. Many retailers use large potted silk plants as a divider,
with an entry leading to a focal casket, either a copper or
mahogany. By presenting the top of the line product
first, this sets the tone of quality.
There's a growing trend to present casket groupings by theme.
For instance, a lilac finished casket and one with a rose
motif could be displayed together as decidedly feminine
units. An oak, a dark bronze finished steel and the veterans
(American Flag) steel are more masculine. Other theme
groupings to consider are naturalist, religious,
military and cremation.
Strange as it might sound… we're really not in the business
of selling caskets… we're in the business of selling peace
of mind, security, and most importantly, memories.
The better that we can work with a client family in creating
a meaning memorialization of the life that was, and helping
the family in selecting a casket that best reflects that life,
the better, we're doing our job.
Another consideration in your casket display area is to group
three caskets in a triangle at the center of the room. Don't
line them up against the wall. Use a bit of imagination. Don't
be afraid to incorporate silk casket sprays or other floral
tributes. Utilize wall space for the display of cremation
urns, register books, prayer cards, prayer candles and other
religious products.
From a legal and ethnic point of view, we suggest that you
have a casket price list available, or a description and pricing
with each individual unit. Many casket retailers display pricing,
along with register books, prayer cards and rosary beads inside
caskets. |
