How to Open a Casket Store

A History Of The Modern Funeral

What has come to be known as the American way of death has roots that date back to the Civil War. During the conflict, as troops from both The North and The South were felled on the battlefield, it was customary to ship the remains back home. Given the long distances and time involved, it became apparent that it was necessary to develop some sort of process that would help to preserve the bodies of the dead soldiers. Gradually a process was developed whereby a high concentration of formaldehyde was injected into the body in order to slow the natural rate of decomposition. Throughout the war the medical corp. refined this process of embalming with special units assigned to perform the task of preparing the deceased to be shipped to their hometown.

When the Civil War finally ended, both sides had created well staffed, well trained units, but with no place to ply their new found trade. In the period immediately following the war, there was an attempt to introduce embalming into the New York City area, but it failed to become an accepted practice.

Suddenly, America found itself in the midst of a tragic event that would alter our history forever, and by coincidence, launch modern funeral directing as we know it today… the assassination of Abraham Lincoln. The nation that had almost been ripped apart by a bloody civil war found itself on the brink of crumbling.

At the time, most of the power in Washington fell on the shoulders of Secretary of State Stanton. By many accounts, he was a manipulative, machiavellian type of figure, who in the turmoil realized that unless he could quickly focus the nation, there was a definite risk that it would disintegrate. Immediately, Stanton swung into action organizing a massive funeral, the likes of which our young nation had never witnessed.

Despite protests from Lincoln's family a State Funeral was organized, culminating with a train trip back to Lincoln's home in Illinois. Altogether, the funeral ceremonies stretched out over two weeks with the dead President's body to be displayed throughout the entire time!

In order to stage this massive public outpouring of grief it was absolutely necessary to somehow preserve the remains with embalming. All through the days of viewing by hundreds of thousands of mourners, Lincoln's casket was displayed on a bier, holding the perfectly preserved remains. Many marveled at how the new and modern embalming process seemed to "preserve" the body! What most people never knew was that large blocks of ice had been placed under the casket, hidden in the bier to keep the remains well chilled.

Toward the end of the funeral ceremonies during the second week when Lincoln's body was being transported by train to Illinois, it was discovered that his body had suddenly blackened, creating the need to re-embalm the remains.

There seems little doubt that this historical event became the cornerstone of today's funeral process. The practice of embalming began to catch on rapidly in urban areas throughout the end of the 1800's and into the 1900's.

Not much changed in funeral directing until after World War II. The post war years saw North America rapidly shifting toward an era of unparalleled commercialism with funerals swept into the spiral of money and spending. While I have childhood memories of family funerals being held at home, by the sixties such a practice had become unheard of.

As funeral costs gradually escalated during the sixties, seventies, and eighties, the nineties saw price increases moving at warp speed with the advent of the chain funeral home, owned by large, publicly traded companies. Within a relatively short number of years, thousands of hometown funeral homes were quietly bought up by these corporations. Although the ownership of local funeral homes changed hands, consumers were left believing that they were still dealing with a local businessman, when in fact the operating funeral director had become merely another salaried employee. In many cases, the same corporation would actually own a large percentage of the funeral homes in an entire city or county.

Until 1984, consumers had little choice as to how to care for their dead. The funeral industry had evolved into what has been viewed by many as a commercialized, big business monopoly. While there had been a growing anti-funeral industry sentiment set in motion with much acclaimed 1963 expose by Jessica Mitford's The American Way Of Death, it wasn't until nearly two decades later that The Federal Trade Commission began enacting laws to protect consumers.

In 1994, the F.T.C. amended what has become known as The Funeral Rule to prohibit funeral directors from charging a handling fee or penalty if consumers wished to exercise their right to freedom of trade by shopping outside of the funeral home for their casket and other funeral related merchandise. Furthermore, funeral directors are strictly forbidden to cause a family any undue, embarrassment or duress if they decide to furnish their own merchandise. The Federal Trade Commission amendment is based upon the legal premise that a funeral director is a licensed service provider. Because he is selling you his services, the director can't turn around and make you buy his goods and merchandise.

There is no question that the skyrocketing costs of funerals created a demand for retail casket stores and a cost saving alternative. The 1994 amendment to the Funeral Rule opened the door for what has become a rapidly growing industry.

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